For nearly three decades, Mocha Joe’s Roasting Co. has been bringing global flavors to the good people of Brattleboro (and beyond) in the form of exquisite coffees, sourced from every corner of the earth. We’ve decided it’s time to shake things up a little bit: we want to bring YOU to the coffee, and we are beginning our journey in Nayarit, Mexico.


Our Mission

Our mission is to offer coffee lovers exclusive access to stunning coffee growing communities around the globe, and through these visits, to connect you with the people and places that make your morning cup of Joe possible. Through immersive cultural and educational trips, let us introduce you to coffee.

What’s Mocha Joe’s Roasting Co. all about?

  • Quality: we are here to provide you with a really, really good cup of coffee. We achieve this by starting with excellent green coffee, and roasting it with hands-on care and deliberate artistry: our roasters are skilled craftspeople.

  • Accessibility: good coffee is for everyone. You don’t have to be a celebrated Q grader to appreciate the complex flavors in our coffees, and you shouldn’t have to be a millionaire to afford them - we are here to spread that message!

  • Social Responsibility: exploitation in the coffee industry is a time-honored tradition. We want no part of it. Visit the Mocha Joe’s parent website to learn more about our Cameroon Direct Trade program, and the impact it has had on all of us, from Oku to Brattleboro.

  • Love for the Earth: we care about the planet, and every year we make more strides towards limiting our footprint. Stay tuned for a report on our commitment to the environment on the Mocha Joe’s website.

  • Adventure: because what is life without it? Explore new places, new coffees, and new flavors whenever you have the opportunity! That has been our credo, and it’s served us (and our business) very well over the decades.

  • Community: founded in 1991 on Main St. in Brattleboro, VT, both our cafe and roasting facility remain in the heart of this little town. From coffee donations for local schools, non-profits, and businesses, to sponsorships education, we show our love for our little town.